This question’s been posed to me by numerous existing farmers and aspiring farmers, and I think it’s a great question to ask. Any entrepreneur should contemplate those big picture questions before leaping into a new venture. My response is that we’re only at the tip of the iceberg. This trend will be sustainable in the long-term. I honestly think that the resurgence in knowing where food comes from and who produces it will stick around forever.
Why? Because it’s the right answer to a very serious problem. Our society is completely detached from its food system and it’s a food system that has been proven time and again to create illness and serious health problems among the populace (see this article and its bibliography).